international original design furniture, brand planning, office soft decoration design
Vivian Huang

Founder of Shanghai Jieyi Furniture Co., LTD

Expert writer for Office Union magazine

Field: international original design furniture, brand planning, office soft decoration design

Background: 10 years of experience in the Internet technology industry and 9 years of experience in the furniture industry, with a deep understanding of the barriers between the Internet thinking and the traditional furniture industry, willing to link the traditional furniture industry with the Internet thinking and upgrade the domestic furniture market. At present, we focus on the investment and operation of the international original design furniture brand - Jieyi, and provide brand planning, comprehensive operation planning, space soft decoration design services for the Chinese office furniture industry.

Contact: Wechat kinki901702

As COVID-19 has had a profound impact on the world, China's office furniture industry has also undergone extensive and profound changes. In this issue, we will discuss some of the editor's predictions and recommendations from the perspective of enterprise users and suppliers. We hope that Chinese office furniture brands can survive and continue to develop better from this round of epidemic.

Market uncertainty, the enterprise procurement budget reduction.

For purchasers, the epidemic of nearly three years has given some industries a good opportunity for development, but for most industries, problems caused by the epidemic, such as home office, logistics delay and construction site shutdown, have had a certain impact on enterprises' confidence in new investment. Companies are adding smaller offices, budgets for new office furniture are shrinking, and buyers are pushing for lower procurement costs.

For the supplier side, due to the decline of the total number of market projects, the competition within the industry is more intense. In order to win the project without obvious advantages, more factories will participate in the project competition with lower profits. At the same time, buyers will have tighter budget constraints and lower bidding prices. As a result, suppliers can't be expected to receive orders as profitable as before the pandemic for a long time to come.

As for the industrial chain, the depreciation of RMB and the expectation of the future will cause the price of bulk commodities to continue to rise, and the procurement cost of some major raw materials and chemical raw materials that depend on imports will also rise. This will further squeeze the profits of China's office sector manufacturers.

Guess: new thinking of office layout of enterprises?

The construction of centralized headquarters park is cooling down

Given the requirements of COVID-19 prevention and control, it is believed that every company has worked from home for one or more long periods in the past two years, so some companies are reconsidering the need to set up large headquarters in cities for various departments and branches of the group.

On the one hand, companies observe that working from home, as expected, challenges organizational and personal efficiency. On the other hand, some companies with smooth information and online work collaboration processes are more productive than expected.

Therefore, there are other advantages to decentralized corporate offices, such as placing different branches or special departments in different corners of a city.

Office interior planning requires "agility"

Over the past decade, Chinese companies have moved from using bulky American-style floor-to-ceiling screens to create private work Spaces to open desks. What remains unchanged is that different departments of the enterprise will still purchase and provide positions sufficient to meet the working needs of employees for at least two years according to the staffing targets submitted by each business department.

Affected by the epidemic, some enterprises have not been fully staffed for half a year, and a considerable number of employees have to work at home. There are two implications: companies have more vacant work Spaces and they have to think about how to provide suitable furniture and equipment for home-based workers.

As a result, the editors suspect that in the coming market environment, there may be some new corporate needs, such as interior designers and furniture suppliers, to provide more "agile" solutions that can adapt to the current and future changes in personnel, and make rational use of the office environment and equipment. There may be a market for "agile" design furniture, such as desks that disassemble more quickly, with wheels that move easily, and with soft screens that disassemble and disassemble to increase security.

In order to deal with the impact of the epidemic on enterprises, some office furniture brands in European and American countries have introduced desks, bar tables, combined conference tables, standing screens and even sofas that can be easily pushed by wheels. So that when employees return to the office, they can maintain a safer distance and reduce the risk of people gathering.

For most small and medium-sized enterprises, whether they can survive and develop in the epidemic is more critical internally. After the epidemic, they need to improve their profit margins internally.

Twist the towel and turn inward for profit

As predicted above, with the change of the market environment and the reduction of the procurement budget, office furniture enterprises need to pursue more lean operation ability and earn more profits inward. While domestic office furniture manufacturers may think the industry's profits are already very low, the editor takes a different view. Office furniture industry relative to FMCG industry, its average profit still belongs to the profit is not low industry. Moreover, most of China's office furniture manufacturers have less than one billion employees in business scale. According to the national definition of smes, most of them have less than 1,000 employees, and their business scale is far from reaching the upper limit of the definition of smes. At the same time, because the office furniture industry is at a disadvantage in the competition of human resources in the whole industry, the phenomenon of family-oriented management is also very common. Therefore, most office furniture enterprises have a lot of internal operation losses, and there is a lot of profit space, which can be mined through their own management improvement and lean manufacturing.

And these inner excavation, the editor has a few personal views and suggestions:

First, the construction of internal talent echelon. Formulate a self-driven growth incentive mechanism suitable for their own, draw the map of internal talent development, from the management level to the core and grass-roots positions, sort out clear skills and experience requirements. Through the combination of internal training, job rotation, external training and other ways, let the internal talent grow, support the future growth of the enterprise.

Second, lean manufacturing. Lean production has two major characteristics: just-in-time production and full participation in improvement. Demanding inventory of materials and endless production optimization involving all members of the enterprise. From site management to tools and fixtures, little details, through the joint participation of all staff, the manufacturing enterprise machinery and all the slow stagnation of the place in order. The savings and efficiency will shock most companies.

Third, intelligent design and production information system. A few office furniture companies may still be stuck in data transmission from CAD drawings of r&d staff to individual equipment. And some enterprises, has earlier in the research and development design of the source, began to use and CNC machining center and other equipment connected, further reduce the quality problems and efficiency problems due to the implementation of personal differences.

Passing on the curve, maybe there's a chance

Wysiwyg marketing may be an opportunity to overtake on a curve.

In the rise of e-commerce, we have overlooked another industry is quietly rising - the whole house customization industry. The common denominator in both areas is that the user experience is more WYSIWYG.

In the past, women's clothing, cosmetics and FMCG products started to be popular on e-commerce platforms. Later, civil furniture began to generate huge turnover through e-commerce platforms, making everyone see how furniture provides an exquisite online experience as close to the real as possible. In the past two years, there have been a large number of office chairs and even desks, conference tables, boss desk and other types of office furniture for sale on e-commerce platforms. These opaque ways of selling office furniture, as opposed to traditional office furniture, will bring about two important changes:

First, prices have become more transparent, which has become one of the price research bases for enterprise users, especially buyers of small and medium-sized enterprises.

Second, due to the style of "Baby details" on the e-commerce platform, office furniture on the e-commerce platform can be more detailed display. And these furniture may be delivery time, material grade, installation services, and so on, some small business buyers constitute a great attraction.

On the other hand, the whole house customization industry is a more extreme "what you see is what you get" industry representative. In each full-house custom branded store, its "designers" can provide the most accurate renderings for each customer, matching the actual delivery, even roaming animation video services. To buying frequency very low consumer character, this kind of domestic interior is second only to the fixed furniture such as the cabinet body that installs hard, it is to need discreet decision behavior, and this kind of can see the purchase means of the effect beforehand, had developed without doubt to become this industry just need.

And this demand, probably due to increased competition in the industry, will enter the office field earlier.

If office furniture still uses an Excel sheet or a printed quotation sheet to sell products; Or use a variety of different colors, materials, with different product pictures stacked album, to persuade Party A to purchase. These sales methods, which have worked well for the past two decades, may be attacked by other companies.

Every crisis may be a good opportunity for some enterprises to develop against the trend.

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